Should I Use Google Adwords vs. SEO to Increase Blog Traffic?

I love writing about SEO and Google Adwords. Everyone online is always comparing the two.” Should I set up a Google Adwords campaign, or should I write articles and use social networking to build traffic?” is a very popular question.

It is kind of a funny question, because many people new to internet marketing do not know what Adsense , Adwords, or SEO are.
When you do learn, however, the above concepts, the question of whether to use Adwords or SEO arises again.

Living in a very black and white, cut and dry, yes or no type of society, you may think that you have to choose one or the other. You really do not have to choose. You can use both to achieve your internet marketing, affiliate marketing, or online writing goals.

SEO is a very important part of driving traffic to your blog or website. Search engine optimization is a must if you want to gain steady, reliable traffic to your site that will be of no cost to you.

SEO, however, takes time, especially if you have no experience in the subject. SEO requires a huge learning curve, a lot of time writing, back linking, and visiting and posting on other blogs.

It also takes a while for new blogs or websites to get indexed in the search engines. This can be very frustrating for new blog or website owners looking to sell products, information, or monetize on Google Adsense.

This is where Google AdWords can come into play and make a huge impact while you are waiting for your SEO efforts to pay off.
With pay-per-click advertising, you can begin an advertising campaign as soon as your blog or website is published on the internet. You can set up a campaign with a fairly small learning curve at first, so you can begin to drive traffic to your website.

Now it must be stated, however, that for effective, highly target AdWords campaigns, you must learn how to use the keyword tool and do your research. If you do not know how to use the program you will be paying too much for keywords, use ineffective untargeted keywords and run out of your advertising budget fast.

So the answer to your question on whether to use AdWords or SEO to drive traffic to your blog or website is to simply use both strategies.

Best of luck is wished in your efforts to drive traffic to your website and succeed in your online endeavors.